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| Back in
the early 1970's Fort Pierce residents could stop out on western
Orange Avenue to pick up fresh eggs at the Miller family stand.
An ambitious young man named Joey Miller was building the business,
supplementing sales of chickens and eggs with a convenience
store. Eventually Joey focused on selling rebuilt batteries
and Farm Bureau tires, starting what locals know today as St.
Lucie Battery & Tire. Hard work and customer service have
made them the second largest Cooper Tire dealer in the southeastern
United States, a six-store battery and tire wholesaler/retailer
with 60+ employees in four counties. Joey's employees are as
loyal as his customers. Many have been with the company for
over twenty years. |
Left to right: Joey, Walter, Doug and Mickey
Miller in the showroom of
their store on Orange Ave. in Fort Pierce. |
His
sons Mickey and Doug are preparing to carry on the company motto
“Home Of Honest, Reliable Service” when Joey retires.Behind
that motto is a genuine commitment to both customers and community.
Among his many contributions, Joey sponsors the local 4-H and
the St. Lucie County Fair. He is also a major force behind the
revitalization of downtown Fort Pierce, personally making significant
contributions to the Sunrise Theatre restoration project.
In
1998, when St. Lucie Battery & Tire needed to renovate its
store on U. S. 1 and Orange Avenue, Joey made a major investment
in the building and the neighborhood by giving the property
a total facelift. The plain concrete block building was embellished
with a new roof and Spanish-style architectural details to match
neighboring historic buildings.The resulting building is an
attractive “gateway” to the downtown shopping district and an
example for the many restorations undertaken downtown since
then. |
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